Privacy Policy

1. Information We Collect

We collect only the information needed to respond to your inquiries and provide our services. This may include:

• Name
• Phone number
• Email address (if you choose to provide one)
• Service address or project location
• Information you submit through contact forms on our website, including project details and messages
• Communications you have with us by phone or SMS
• Website usage data collected automatically through Google Analytics, such as pages visited, time on site, device type, and approximate location

We do not knowingly collect sensitive personal data such as Social Security numbers, financial account credentials, government identification, health information, or biometric data through our website.

2. How Information Is Collected

We collect information through the following methods:

• Contact forms submitted through our website
• Phone calls placed to or from our business number
• SMS communications when you message us or respond to a message from us
• Automatic analytics tracking through cookies and Google Analytics as you browse our website

3. How We Use Information

We use the information we collect to:

• Respond to your inquiries and requests for information
• Provide quotes and schedule services
• Communicate with you about your project
• Provide customer support before, during, and after a project
• Send SMS communications, including service-related messages and, with your consent, marketing or promotional messages
• Improve our website performance and user experience based on aggregate usage data

4. SMS Communications & A2P Compliance

If you provide your phone number and opt in to receive SMS messages from us, the following terms apply:

• Consent: SMS consent is not a condition of purchasing any goods or services from us.
• Message types: You may receive service-related messages (such as appointment confirmations, scheduling updates, and quote follow-ups) and, with your consent, marketing or promotional messages.
• Opt-out: You can opt out of SMS messages at any time by replying STOP to any message you receive from us.
• Help: For help, reply HELP to any message or contact us at (920) 219-8543.
• Message frequency: Message frequency varies based on your interaction with us.
• Costs: Message and data rates may apply, depending on your mobile carrier and plan.
• Delivery: Mobile carriers are not liable for delayed or undelivered messages.
• Sharing: Your phone number and SMS consent are never sold, rented, or shared with third parties for marketing purposes.

5. Data Sharing

We do not sell your personal information. We share information only with trusted service providers who help us operate our business, and only to the extent necessary to perform their work for us. These providers include:

• Webflow — the platform that hosts our website
• GoHighLevel — the customer relationship and communications platform we use to manage contact form submissions, SMS messaging, and follow-ups
• Google Analytics — the analytics service we use to understand how visitors use our website

These providers are required to safeguard your data and may use it only for the purposes for which we engaged them. We may also disclose information when required by law, court order, or to protect our legal rights.

Your phone number and SMS consent are never shared with any third party for marketing purposes, including with our service providers.

6. Cookies & Analytics

Our website uses cookies and similar technologies for essential website functions and for analytics through Google Analytics. Google Analytics collects information such as pages visited, time spent on site, referral source, device type, and approximate location to help us understand and improve our website.

We do not use cookies or any other tracking technology for advertising, retargeting, or cross-site remarketing. You can manage or block cookies through your browser settings, although some parts of the website may not function correctly if cookies are disabled.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect the information we collect against unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the internet and no method of electronic storage is 100% secure. While we work to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, to provide our services to you, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. When information is no longer needed, we take reasonable steps to securely delete or anonymize it.

9. Your Privacy Rights

Regardless of where you live, you may contact us to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information, where legally permitted
• Opt out of SMS communications by replying STOP to any message

Wisconsin does not currently have a comprehensive consumer data privacy law in effect. Legislation has been proposed in recent sessions but has not been enacted as of the date of this policy. If Wisconsin enacts consumer privacy legislation that applies to our business, we will update this policy and honor any rights granted under that law.

To exercise any of these rights, please contact us using the information in the Contact Information section below.

10. Third-Party Links

Our website may contain links to third-party websites that we do not own or control. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policy of any third-party website you visit through a link from our site.

11. Children's Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take reasonable steps to delete that information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our services, or applicable law. The "Last updated" date at the top of this page reflects the most recent revision. We encourage you to review this policy periodically.

13. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

American Quality Builders
Phone: (920) 219-8543